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Verndale Bolsters Creative Team, Hires Arnold Vet Deb Grant as VP, Creative Director

Boston MAVerndale, the marketing technology agency that is pioneering the way people and brands connect, today announced the appointment of Deb Grant as VP, Creative Director.

Grant brings more than a decade of experience to Verndale, having conceived and led creative for household names like Cadillac, Ocean Spray, Carnival Cruise Lines and Progressive Insurance. She joins Verndale, the industry's largest independent marketing technology agency, after five years at Arnold Worldwide, where she most recently served as creative director. In her new role, she will be charged with leading visual and interactive design for Verndale’s Experience Design team, partnering with VP, Experience Director Lisa Riffelmacher.

"Brands are realizing that to retain customers after their initial points of engagement, their digital experiences must be both enticing and technically mature, and are looking to agencies who can deliver on both of these fronts. That’s why we’re so excited to have Deb on board as we lead this new paradigm," said Keith LaFerriere, chief experience officer, Verndale. "With Deb on our team, we now truly have the top industry talents from both the marketing technology and creative worlds. I’m looking forward to working closely with Deb as we roll up our sleeves to create mature digital experience that push the envelope from a creative standpoint."

Prior to Arnold, Deb worked as interactive art director at Modernista! where she counted Cadillac, HUMMER, Product (RED), Palm and TIAA-CREF as clients. To date, her work has been recognized by several awards organizations, including The One Show, ANDYs, ADDYs and Effies, and has been referenced on PSFK, Creativity Online and Fast Company.

"During my time in agency creative departments, I came to recognize the importance of ensuring alignment between a creative concept and its technical backbone," noted Grant. "Without it, even the best ideas can fall flat. Great digital experiences are executed when IT and design are in lockstep and Verndale is leading this charge. It’s exciting to be a part of an agency that's shaping the future of the industry."

Grant joins Verndale at a time of impressive growth. The agency recently acquired Los Angeles digital agency Dustland, increasing its headcount by 20 percent and making it one of the largest independent marketing technology agencies in the United States. Verndale expects to double revenue in 2015 as compared to 2014, and currently has 200 full-time employees across eight global offices with aggressive hiring goals. Clients include leading brands Stanley Black and Decker, SeaWorld Parks and Entertainment and Carnival Cruise Lines.

For more information on Verndale’s service offerings, visit http://www.verndale.com/capabilities/.

About Verndale
Verndale is the Marketing Technology Agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves digital experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers. Offering unparalleled strategy, experience design, technology and post-launch managed services, Verndale works across departments and platforms to create and sustain cohesive experiences that both marketing and technology leaders love. One of the largest independent agencies in the industry, Verndale is headquartered in Boston with five additional offices across the U.S. For more information, visit www.verndale.com.

Media Contact:
Briana Appel
Content Marketing Associate
617-399-9360
briana.appel@verndale.com