Boston MA – Verndale, the Marketing Technology Agency that designs, builds and evolves digital experiences that unite brands with their always-on audiences, announced today the appointment of Laurie Warden as Executive Vice President of Strategy. Laurie comes to the agency with over 20 years of strategy, marketing and digital experience. Her passion about strategy and creating holistic marketing programs that deliver richer and more effective customer experiences and brand connections has enabled her to establish a client roster that is diverse and extensive, spanning multiple industries, including retail, financial services, QSR, CPG and B2B.
“In support of Verndale’s growing and evolving customer base there was a need to expand our services as a strategic partner. We are honored to have such an accomplished industry veteran join the Verndale team in a leadership capacity.”, says Chris Pisapia, CEO of Verndale.
Laurie joins the Verndale team from the agency world where she was most recently the Managing Director of Digital Strategy for a mid-size integrated shop here in Boston. While at her previous agency, she helped to grow and shape its strategy, digital marketing and analytic services. In addition to her robust experience within her field, Laurie earned her undergraduate degree from Smith College and her MBA from The Wharton School of Business at the University of Pennsylvania with a focus on marketing and finance.
When asked about her first order of business at Verndale, Laurie comments, “I’m excited to help evolve and broaden Verndale’s strategic capabilities. My goal is to continue to partner with our prospective and existing clients to solve their business and marketing challenges by building digital marketing strategies that strengthen both brand and customer experiences through data insight and enabling technology.”
The sky is the limit for the agency now that Laurie has come on board to augment Verndale’s multi-faceted group of strategy gurus who take on each client challenge with precision and understanding.
“As an agency that has grown up from the technology side of the world, they know how to enable the marketer’s vision and bring it to reality. Strategy, data, and technology combined make an unbeatable formula for success in today’s digital world as consumers expect brands to deliver highly relevant and personalized experiences, wherever and whenever they touch that brand. Individuals at Verndale understand this and embrace a forward-looking approach to marketing strategy in today’s reality.”, Laurie elaborates.
With a focus on measurable results and authentic brand experiences, Laurie is equipped to lead the Strategy sector of Verndale to a strategic and successful path.
Verndale is the Marketing Technology Agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves digital experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers. Offering unparalleled strategy, experience design, technology and post-launch managed services, Verndale works across departments and platforms to create and sustain cohesive experiences that both marketing and technology leaders love. One of the largest independent agencies in the industry, Verndale is headquartered in Boston with five additional offices across the U.S. and Global Operations in Bangalore, India and Quito, Ecuador. For more information, visit www.verndale.com.
Associate Marketing Manager