Experience Management (XM) Consulting

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Providing the strategy, implementation and training services that allow you to get the most from your XM investment.

Today, it's all about the customer experience.

Customer Experience or Experience Management (XM) is associated with marketing, but many of the strategies are rooted in software development as integrated marketing technology systems and have gained a foothold in the market. Launching into the Customer Experience Management discipline usually requires transformation on the business, marketing and technology sides, and Verndale has the process methodology to guide you through it.

We provide expertise in using these powerful platforms to improve customer experience and your lead management process. Through strategic planning exercises, we'll map your marketing objectives to business goals, and help you get the most out of your experience management software through personalization, testing, marketing automation, and business intelligence.

We set you up and train you on the following strategies:

  • Aligning Business Objectives with an XM Program
  • Customer Intelligence Data Modeling & Reporting
  • Personalization
  • Email Marketing Automation
  • Testing and Optimization