Symmons Industries has been a premier manufacturer of commercial and residential plumbing products, producing a variety of durable, reliable and beautifully designed products for everything from private homes to five-star hotels. Built on a 75+ year foundation of quality craftsmanship, Symmons places a premium on exceptional service.
Symmons Industries desired an updated look and feel for its site to match new marketing strategies constructed to support an improved user experience. The technology the team was utilizing needed to be updated from Sitecore 6X and the current “where to buy” experience on Symmons Industries’ site was outdated and not comprehensive enough for customers to fully engage in.
Verndale executed a full discovery, design and build process to complete a full mobile and responsive site redesign. Through this process, a multi-agency collaboration was established to tackle products and branding, content strategy and more to deliver a robust online experience. Verndale focused on all technical aspects of a Sitecore 8 implementation to sharpen the outdated technology that was currently in use.
With the solutions Verndale developed and implemented, Symmons Industries is able to deliver a higher quality user experience and improved site performance. The newly released mobile and responsive experience was an aiding factor in delivering on these results. The “where to buy” feature found on the brand’s site was also enhanced, adding a more complete interaction between customers and the Symmons brand. Verndale and Symmons Industries will continue to work together to evolve the digital presence of the Symmons Industries brand.